The Second Edition
17-22 March 2026
Returning for National Fragrance Week, the Second Edition of The Pop-Up Perfumery featured retailer Sainte Cellier alongside fragrance brands Olfiction, Nosu, Dor Olfactory, diffractive studio, Mabelle O’Rama, Tale Parfum, To The Fairest, Angela Flanders and Told London.
Location: 41 Store Street
Brands
Sainte Cellier
Sainte Cellier curates one of the UK’s most discerning selections of niche perfume brands, many unavailable anywhere else in the UK. Each fragrance is chosen for its artistry, emotion and individuality.
Founded by Brooke Belldon, Sainte Cellier is a destination for those seeking the finest independent scents.
Website: saintecellier.com
Olfiction
After years of developing fragrances for global and niche brands behind the scenes, olfactive storytelling duo Nick Gilbert and Pia Long decided it was time to step into the spotlight. Eau de Boujee was conceived as a space for self-expression, a stage for our own imagination to weave together tales as old as time with worlds of far-flung futures and tell those stories through novel and distinctive perfumes.
Website: olfiction.com
Mabelle O’Rama
Mabelle O’Rama is an award-winning independent olfactive studio based in London, with a mission to encourage the exploration and enjoyment of scent.
Crafted in small batches, each perfume is an invisible portal to the places and memories that shape us, a bridge between nostalgia and fantasy.
Website: mabelleorama.com
NOSU
Nosu is a collaboration between creative duo, artist Lucy Webster and self-taught perfumer Jacob Grainger. Each perfume is designed and handmade by us in small batches in our lab in North London, blending the finest natural and synthetic materials. Every fragrance is accompanied by an original artwork, inspired by the textures and themes within the scent.
Together, these elements blur the boundaries between the visual and olfactory worlds, offering a sensory experience that invites you to also see and feel the essence of each perfume.
Website: nosuparfum.com
Told London
Told London is a British brand where the complexity of fine perfumery finds permanence in illustrated porcelain. Our olfactive narratives are inspired by real places and memories, created in collaboration with world-class fragrance houses to transport you through scent.
Website: toldlondon.com
Tale Parfum
TALE Parfum is where scent and storytelling converge. Each fragrance is designed as a narrative in motion — an expression of identity, transformation, and the extraordinary moments that define us.
Founded by Chad Hodge, a screenwriter and perfumer, and Diandra Barsalou, a creative director, brand storyteller, and perfumer, TALE brings a multidisciplinary approach to modern perfumery. Guided by intention and imagination, we create fragrances that open new chapters and inspire new perspectives.
Website: taleparfum.com
Dor Olfactory
Founded in London by perfumer Alina, Dor is shaped together with a collective of designers, architects and researchers who share a deep curiosity about the senses. Our mantra is simple: get nosey.
We create olfactive experiences and perfumes as material traces of our imagination and lived experiences. Our method is rooted in care and curiosity, with attention given to every layer of the work: olfactive, visual, tactile. We want what we make to move you through all the senses. To be beautiful to touch, to see, to smell.
Website: dor-olfactory.com
diffractive studio
diffractive studio wants to explore what a scent can do. It shines a light on how scent is a prism through which you can feel, think, and see the world differently. It wishes to provide a different perspective by making perfume and making art with scent/through scent.
Alessandra creates every perfume and olfactory art project from scratch, in small batches, with a mix of natural and synthetic materials.
Website: diffractive-studio.com
ToTheFairest
Rebecca Rose launched To The Fairest after years of collaboration with Penny Williams, an expert creative perfumer, with the objective of producing a range of unique fragrances inspired by imagined landscapes, literature and love: ‘Scent, for me, is about mood and creative expression. Through perfume we tap into our intuition, imagination and even our sensuality. In terms of connecting with ourselves and others, it is an incomparable experience – and that is what I find so fascinating’.
Website: tothefairest.com
Angela Flanders
Angela Flanders is an iconic artisan perfumery, established in 1985 in East London, and twice winner of the Best New Independent Fragrance award.
Founder Angela Flanders, a doyenne of British perfumers, began her perfume journey by making potpourri on London’s Columbia Road, famous for its flower market. What started as a small, artisan business has quietly grown into what is today an esteemed, niche perfume house, sought out by perfume-lovers across the world.
Now run by her daughter Kate, East London’s oldest independent perfumery will celebrate its fortieth year during 2025.
Website: angelaflanders-perfumer.com