The first edition
13-16 November 2025
This inaugural appearance will feature retailer Sainte Cellier alongside fragrance brands Eau de Boujee, Nosu, and Soul Notes, and perfumer Pia Long’s debut book Demo Accords.
A unique opportunity to discover both new and established brands, The Pop-Up Perfumery is a collaborative project between independent brands and retailers to provide temporary perfumery space. Featuring exclusive gifts and offers only available in-store for the duration, The Pop-Up Perfumery is an opportunity for fragrance lovers to meet founders and learn more about the world of fragrance.
Location:
69 York Street, Marylebone, London, W1H 1QD
Opening hours:
Thursday 13 November: 14:00 – 18:00
Friday 14 November: 11:00 – 19:00
Saturday 15 November : 11:00 – 19:00
Sunday 16 November: 11:00 – 16:00
Taking part in the first edition:
Sainte Cellier
Sainte Cellier curates one of the UK’s most discerning selections of niche perfume brands, many unavailable anywhere else in the UK. Each fragrance is chosen for its artistry, emotion and individuality.
Founded by Brooke Belldon, Sainte Cellier is a destination for those seeking the finest independent scents.
Website: saintecellier.com IG: @sainte.cellier
Eau de Boujee
After years of developing fragrances for global and niche brands behind the scenes, olfactive storytelling duo Nick Gilbert and Pia Long decided it was time to step into the spotlight. Eau de Boujee was conceived as a space for self-expression, a stage for our own imagination to weave together tales as old as time with worlds of far-flung futures and tell those stories through novel and distinctive perfumes.
Website: eaudeboujee.com IG: @eau_de_boujee
NOSU
Nosu is a collaboration between creative duo, artist Lucy Webster and self-taught perfumer Jacob Grainger. Each perfume is designed and handmade by us in small batches in our lab in North London, blending the finest natural and synthetic materials. Every fragrance is accompanied by an original artwork, inspired by the textures and themes within the scent.
Together, these elements blur the boundaries between the visual and olfactory worlds, offering a sensory experience that invites you to also see and feel the essence of each perfume.
Website: nosuparfum.com IG: @nosuparfum
Soul Notes
Soul Notes is the new London-based fragrance brand inviting you to smell a different perspective. Debuting with their first forest-inspired fragrance to support how you want to feel – not just how you want to smell. Created for comfort and confidence to uplift and unfold the potential we already have within.
Founded by Sarirah Hamid, Soul Notes is the culmination of her 11+ years in the beauty industry and personal journey through mental health, motherhood, and rediscovering self.
Website: soulnotes.com IG: @soulnotes.co
Want to take part in the next edition?
hello@thepopupperfumery.com