The Pop-Up Perfumery will return for its Third Edition in November 2026
A unique opportunity to discover both new and established brands, The Pop-Up Perfumery is a collaborative project between independent brands and retailers to provide temporary perfumery space. The Pop-Up Perfumery is for scent lovers to meet founders, learn more about the world of fragrance, and shop and support small brands.
Returning favourites include Diffractive Studio, Dor Olfactory, Mabelle O’Rama and Olfiction, alongside retailer Sainte Cellier, home of over 25 exclusive fragrance brands. Newcomers to the Pop-Up Perfumery include Thursday Fragrance and Wales Perfumery, and making their debut are AUVÉLI and Tribute Perfume. And for this third edition – a pop-up within the pop-up: Kushbu Perfumery will be in store Tuesday and Wednesday, Olfactive O on Thursday and Friday, and Soul Notes on Saturday.
41 Store Street, WC1E 7DB
Opening hours:
Tuesday 10 November: 12pm – 6.30pm
Wednesday 11 November: 12pm – 6.30pm
Thursday 12 November: 12pm – 6.30pm
Friday 13 November: 12pm – 6.30pm
Saturday 14 November: 12pm – 7pm
TUESDAY
10th of November, 19:00-21:00
Dor Olfactory
How is Mochi the guinea pig connected to a daifuku mochi? Join us to find out, sniff our upcoming limited edition perfume and indulge in some delicious treats.
WEDNESDAY
11th of November, 19:00-21:00
Diffractive Studio
LONDON SMELL CLUB: WEIRD and WONDERFUL. We’ll explore a set of very weird and wonderful professional perfumery materials. Together, we’ll expand the ways in which we think, learn, talk about scent in a playful and relaxed way.
THURSDAY
12th of November, 19:00-21:00
Smell-along & The Best of Pop-up [SOLD OUT]
Alice du Parcq
Alice will be hosting an intimate smell-along to discuss her new book “The Philosophy of Perfume” and share her favourite scents from the Pop-Up Perfumery that explore current and upcoming trends.
TUESDAY & WEDNESDAY
10th & 11th November
Gurpal and his brand Kushbu Perfumery will be in store
THURSDAY
12th of November, 16:00-18:30
Alice du Parcq: meet, greet, get your book signed (ground floor, no ticket required, everyone welcome!)
THURSDAY & FRIDAY
12th & 13th of November
Olivia and her brand Olfactive O will be in store
FRIDAY
13th of November
Nata Dyshliuk, and her brand Sentire from Kyiv will be special guests of Brooke & Sainte Cellier
SATURDAY
Sarirah and her brand Soul Notes will be in store